Movie marketing or film promotion plays a big role in deciding the fate of a film. Many producers and distributors firmly believe that a one-minute teaser has the power to make or break a film. Such is the magnificence of marketing in the film and entertainment business. But over the years movie marketing has hugely shifted gears and has slowly emerged as a whole industry of its own. Today, PR, prints, advertising, promotional events, social media marketing all come under the huge shade of movie marketing.