Wood floor analysis of consumer demand Environmental performance, price level, materials, consumer age, etc. all affect consumer choice of wooden flooring, the following is a professional wood floor Consumer needs analysis: 1, consumers purchasing concern factor survey, 43 % of consumers in the purchase of wood floor will be given the primary environmental factors that wood flooring The first is to environmental health, and secondly will consider other factors. The concept of environmental protection in the home decoration more and more consumers attention, and in the decoration of wood flooring is mainly reflected in formaldehyde emission. National standards, concrete fence posts price in scotland products required to achieve the E1 class was considered acceptable, but there are a few brands of wood flooring has reached E0 level, to meet European environmental standards. 35% of consumers will be regarded as the second purchase price factor, explained after the wood flooring environmental standards, consumers are starting to buy wood for the budget. Ground wood market in fierce price competition makes consumer price with a very high sensitivity. 2. flooring materials and consumer budget survey, the overall consumption budget on the wooden floor in the main square of 5,000 -1, 49% of the total budget of five thousand dollars below budget accounted for 25%, 10 000 -2 million Consumption budget accounted for 21%, while more than $ 20,000 budget for a smaller proportion of consumption, accounting for only 6% of the country and major cities in contrast to the consumer market can be found in the budget range of $ 5,000 or less in Tianjin highest proportion reached 41%. 5,000 -1 million budget, the distribution ratio of Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan and other places higher than the average level enough, in which the highest percentage in Chengdu, reach 61%. In the interval 10,000 -2 million, accounting for above the national water for the city of Shanghai, Shenzhen, Hangzhou, Wuhan, Hangzhou which the highest proportion, 30%. Hangzhou is also more than $ 20,000 highest proportion of city budget, which shows that consumers in Hangzhou, with strong purchasing power. Sub outdoor pavilions for sale point of view, strengthening budget range of mainly wooden floor 1 million or less dominated, accounting for 85% cumulative mainstream budget interval distribution center - in position under; parquet budget focused on 5,000 -2 million yuan, 10,000 yuan proportion of the budget which -2 million increased significantly, with laminate flooring shift range compared to the overall budget, an increase of about 17%. Solid wood flooring budget focused on more than 10,000 yuan, accounting for 46% cumulative, in which the proportion of the budget more than $ 20,000 up to 11%, with parquet further upward budget range compared to an increase of around 20%. 3. Consumers age and material selection according to the consumer survey, laminate flooring consumer groups mainly in the 30 years of age and over 45 years within the age range, the main demand is reflected in the high price-performance products. Parquet and solid wood flooring consumer groups ages ranged from 30-45 years old. As consumers of this age group are mostly in middle-class society, there is a certain economic base, while for higher-quality wood panel board, parquet and solid wood flooring products of quality and style basically meet the requirements of this part of the consumer.