Google My Business is a free service provided by Google which allows businesses to manage their online presence across Google's various platforms. It allows businesses to create and update a business profile, upload photos, and list their services, location, and contact information. It also provides insights into how customers are finding and engaging with their business. It also allows them to respond to customer reviews, update their business hours, and monitor customer engagement. Google My Business is a powerful tool for businesses to build their online presence, drive more customers and increase their reach.