Why science needs PR: Meet the moment, Science needs a marketing specialist, and it actually needs it. How awful? From perusing papers one can infer that bogus stories are progressively viewed as ordinary and satisfactory. Also, we are not discussing specific accentuation here, but rather about uncovered falsehoods. Untruthfulness is tricky on the grounds that it is rude and manipulative, yet additionally on the grounds that it dirties the talk with mistakes and doubt.