Behavioral targeting in digital marketing allows businesses to craft personalized marketing messages based on users' online behavior. By analyzing data such as browsing history, search patterns, and prior interactions, marketers can deliver content that resonates with individual users. This level of customization increases engagement by presenting users with relevant ads or offers, making them more likely to respond. For example, a user who frequently searches for eco-friendly products may receive ads for sustainable clothing or green energy solutions. This targeted approach not only boosts interaction but also leads to higher conversion rates, as customers are more inclined to take action on tailored offers.