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The Top 5 Benefits of Gift Card Programs for Businesses thegeneralpost.comban site

One of the most apparent benefits of gift card programs for businesses is the upfront revenue. You get that cash out front when a customer buys a gift card, regardless of when that card gets redeemed. It improves cash flow by allowing you to reinvest in your business operation or meet other expenses. In addition, some gift cards may go unredeemed, which means cold cash for your organization.
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