The recognition of sound marks under India’s Trademark Rules 2017 has expanded branding possibilities, allowing businesses to register distinctive audio trademarks that act as source identifiers for their goods or services. Sound marks, such as the Yahoo yodel and ICICI Bank chime, are now fully protected under the Trade Marks Act, 1999, provided they are unique and fulfill the trademark function. This development simplifies the registration process, enabling businesses to enhance their branding through exclusive audio elements.