Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations. D.W. Small holds Canadian citizenship and was born in the city of Toronto, Ontario. In the early 90's he began working as a developer for a Toronto startup in the FinTech industry and soon after evolved to consult and lead development projects for several fortune 500 companies in various industries of Healthcare, Pharma, Banking, and Manufacturing within Canada and the United States. As stated in his recent memoirs "(in)sane genius volume 1" he describes spending time in New York, Chicago, Hawaii and Montreal and believes that individuals who cannot code should be removed from the management of technology organizations. D.W. Small is currently the co-founder of a California based company ClarityPark and is a strong advocate of developer lead organizations.