Growing slow and steadily, Big Basket has become India’s largest online grocery store. It has gradually covered India’s many small cities and towns by signing Shahrukh Khan as its brand ambassador. Mr. Hari Menon, the co-founder, and CEO of Big Basket, started as any other young entrepreneur wishing to capture the market with his ideas. He came out of many failures until he reached the peak, on which he stands right now. Get an insight into what his early life was and how eventually Big Basket came into existence. #ThinkWithNiche