You probably spend a lot of time thinking about lead creation as a business owner or marketer. But how much effort do you spend nurturing your existing customers? According to research, acquiring a new client is six times more expensive than engaging with existing customers. In addition, selling to an existing customer is fourteen times more likely than selling to a new one. Effective customer engagement tactics can help you get the most out of your existing customer relationships. They can also provide you with a variety of advantages, such as increased conversions, fewer churn rates, and more referrals.