Fruit Attraction 2024 in Madrid will feature a diverse range of exhibitors, showcasing the latest innovations and trends in the fruit and vegetable industry. Here are some key players you should visit: 1. De Ruiter: Renowned for its pioneering seed technology, De Ruiter will present new seed varieties that offer enhanced disease resistance, improved yields, and superior quality. Their innovations are crucial for boosting crop performance and supporting sustainable farming practices. 2. Syngenta: A leader in agricultural solutions, Syngenta will showcase its cutting-edge technologies in crop protection. Expect to see innovative pest management solutions and products designed to enhance soil health and productivity, emphasizing their commitment to sustainable agriculture. 3. Frescolina: Specializing in eco-friendly packaging, Frescolina will introduce innovative solutions that aim to reduce waste and extend the freshness of produce. Their biodegradable and recyclable packaging options align with the industry’s growing focus on sustainability. 4. Netafim: As a global leader in irrigation solutions, Netafim will present advanced water-efficient technologies. Their systems are designed to optimize water usage and enhance crop yields, addressing critical issues in water management. 5. Eurosemillas: Known for its extensive range of fruit and vegetable seeds, Eurosemillas will highlight new hybrids with improved flavor, longer shelf life, and increased resistance to diseases, meeting the evolving demands of global markets. Visiting these key exhibitors will provide valuable insights into the latest developments and technologies shaping the future of the fruit and vegetable industry, offering opportunities for learning and collaboration.