"Grounded Theory: A Practical Guide for Management, Business, and Market Researchers" by Christina Goulding is a key book for students and researchers who want to use grounded theory in their work. Grounded theory is a way of doing research that looks at data to create new ideas instead of using existing ones. This method helps researchers find connections and meanings in their data, which is especially useful in areas like business, marketing, and management, where things are always changing.