Face Mask Market size was valued at USD 4.69 Bn in 2024 and the market is expected to reduce at -19.45 % The face mask market has witnessed the emergence of new players, including fashion brands, startups, and existing manufacturers diversifying their product offerings. This influx of new entrants introduced a wide range of designs, materials, and functionalities, catering to different consumer preferences. Governments and health authorities implemented new regulations and standards for face masks to ensure quality, safety, and efficacy. Compliance with these regulations became crucial for manufacturers and distributors, influencing market dynamics and competitive landscape