How to find more customers through your website? As a professional, you surely ask yourself this question. This is already an excellent starting point because your site must optimally present your activity and allow you to increase your clientele. It is a tool to develop your business, stand out from the competition, and increase your turnover. To move up a gear on these concepts, we will see together 8 tips for generating customers and contacts from your website. It will be about: Healing user experience To inspire trust Speak the same language as your visitors Call to action Optimizing your visibility on search engines Create quality content on your blog Use social media Set up a newsletter 1. TREAT THE USER EXPERIENCE 1 second: this is the time required for a visitor to form an opinion on a website. It sounds crazy and as they say, “ you only have one chance to make a good impression.” To find more customers with your website, this is your first challenge: keep your visitors on your pages, and make them want to discover your services or products. The first thing to do is to take care of the user experience, which is to say the quality of the experience lived by the visitors of your website. Goal? Make it as pleasant as possible. For this, we recommend in particular: To emphasize clarity and readability. In the blink of an eye, the visitor must understand who you are and what you offer. For example below, the home page of this osteopath's website is very clear. We know directly what her name is and where she practices. The menu at the top allows you to immediately choose a relevant page on the site to continue navigation and in the header, there is useful information to know where the office is, the times for a consultation, and the phone number. Pay special attention to the colors of your site. To know if you are going in the right direction, ask yourself the following question: do the colors used on your site match your image and your graphic charter? To help you correctly associate colors, you can use the Adobe color wheel. Are you a Simplébo customer? You can change the colors of your site with predefined or custom color palettes, as shown in the image below. Use quality visuals. If possible, favor your own photos, of your office if you are a health professional or of your sites if you are a craftsman. You can also find illustrations on free and royalty-free image banks. On the Simplébo tool, you have access to a stock of images sorted according to your sector of activity. For example, if you are an osteopath, here are examples of images selected for you directly in our site creation software (CMS). To have a website that displays perfectly on all media (computers, smartphones, and tablets): in the jargon, we talk about responsive design. Having a responsive and intuitive website is essential because the smartphone is the device most used by the French to surf the internet. It also plays a role in your positioning on search engines. To have a fast website. Nothing worse than a website that takes time to load! You must therefore constantly pay attention to the loading speed of your site. To do this, choose a provider who has control over the management tool but also about the hosting of the site. SPEAK THE LANGUAGE OF YOUR VISITORS Talking about yourself is good. Talking to your future customers is much better. Address them in priority to raise doubts, respond to needs, and encourage them to contact you. Here are some editorial tips to quickly put in place to generate requests and find customers: Express yourself in the language of your customers, using words they understand. Try to avoid the jargon and technical terms of your activity as much as possible. Deliver a simple and direct message, through the use of short sentences and action verbs. Don't be afraid to repeat the pronoun “you” repeatedly in your content.