Why digital marketing is important for your business Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, websites, mobile phones and other platforms and digital media to promote a brand, product and services. Digital marketing also called online marketing refers to the use of digital channels in order to connect with potential customers and it also plays an important role in business. Digital marketing is one of the popular online marketing of today’s world which has changed the business and its strategies and also brands with the help of advanced digital technologies the use of digital marketing in business is very helpful for the success of the business because it connects a business with its customers when they are online and it is very effective in all industries. The main aim of any business is to get as many clients and customers in through the door as possible and earn a profit and this is happen through digital marketing only because it connects the business with the ideal target audience or customers at the right time, at the right place when they are Google through SEO and PPC, not only connect with the audience but also provide social media marketing through social media and email marketing through email. The importance of digital marketing in businesses lies in the fact that it provides multiple innovative solutions to businesses and businesses will continue to capitalize and earn more profit. It also resonates with a young generation which forms the bulk of a business client or customer base. The scope of digital marketing is very fast in the business and as per digital marketing statistics; about 70 per cent of the population of the world is using the internet. So almost every business is also using the technologies of digital marketing and digital marketing is a powerful tool to market a business online and bring organic traffic. Hence every business needs digital marketing and it is very safe to say that digital marketing is the fastest growing form of marketing and uses its digital technologies owing to its high reach, visibility, increase sales and revenue and measurability of results.