If you purchased from the Norton™ Official Site, you can find your product key in the order confirmation email or on your Norton account. If you purchased a boxed product, the product key is printed either on the box or on the back of the card. To install the Norton device security product that you purchased from a retail store or a third-party affiliated website, create a Norton account or add the purchased product to your existing account. ADD THE PURCHASED PRODUCT TO YOUR ACCOUNT AND INSTALL YOUR NORTON PRODUCT Your product key is a combination of alphabetic and numeric characters. It does not contain any special characters. If you purchased a boxed product online or at a local retail store, your product key is inside the box either on a sticker, or printed on a card in the box or order confirmation email.