Recruiting new businesses is challenging, time-consuming and often expensive. Make the most of your prospecting by closing the deal with your follow-up. This is an article about how the magic is in the follow-up when using email to prospect for new business. By following the tips outlined here, you will close more businesses and grow your network, profits, and customer base. follow upWhat Is A Follow-Up Plan? A follow-up plan is a great way to stay top of mind with your business prospect. After your initial email contact, meeting, or conversation, following up can help reinforce your relationship, show your sincere interest in the prospect and make another contact that solidifies your intentions to do business with the prospect. An email follow-up plan shows that you are serious about gaining the prospect's business and are thinking of them and ways to help them.