There was once a thriving eCommerce business named "ShopNest," which sold one-of-a-kind, handcrafted items. The store's website was stunning, with high-quality photographs, extensive product descriptions, and a frictionless buying experience. But something unexpected happened one morning: sales abruptly fell. It wasn't a small drop. It was significant. Like a large portion of their audience had disappeared. Maya, the store's digital marketing manager, was perplexed and upset when she met with her staff. They had ran advertisements, worked on SEO, and improved the user experience. But the reduction in sales didn't make sense. That's when she decided to check Google Search Console (GSC) to see what was happening with their organic search traffic.