In years gone the "freemium" model was the favoured one of marketing SaaS platforms that were trying to attract new startup or SME customers. Now even enterprises are willing to use "free trial" offers from new marketing SaaS providers in an effort to secure a winning edge on the cheap. While freemium offers are great for slashing the cost of evaluating a new marketing platform, have you considered the cybersecurity risks that this free trial offers pose to your IP, your data and your business? Why should you care about cybersecurity risks in someone else's SaaS? It's easy to get caught up in simply trying to achieve your marketing objectives without stopping to consider what might actually be at risk for your organisation. Given that most of our systems are connected, either with directly coded integrations using APIs or through external services like Zapier, you can be sure that a security breach in one service could open up your crown jewels to the inte