Designers of websites and software strike a balance between the need for technical efficiency in the business and the concern for the artistic and humanistic aspects of technology encounters. The purpose of good and imaginative graphic design has been to enhance the visual appeal and functionality of written messages, information, and printed books, magazines, and newspapers that inform, amuse, and support readers' interests. Advertising design works to increase the marketability of for-profit goods and services through a range of communication media.