Isn’t marketing much easier when you know exactly which companies to target and what marketing messages to deliver that would resonate with them the most? That’s the dream. Given that we don’t live in a perfect world, we do live in one where inbound marketing and account based marketing exist. But when the two strategies converge, this dream can become a reality. To begin with the basics, inbound marketing creates SEO-optimized content that attracts, delights and converts customers doling out information that’s…