The dilemma that organisations and in-house HR managers grapple with before deciding to build an in-house team of recruiters or partner with an external recruitment marketing agency can be resolved by mapping out the pros and cons of both approaches.

Opting for recruitment marketing services rooted in data and analytics eliminates the gaps and ensures a more systemized and predictive hiring that identifies your talent needs and hiring patterns to yield the best results for your company and clients.

This unlocks a plethora of options for the modern marketer who now has a way to identify and follow their subscribers’ every move, segregating them into different accounts based on behaviour and other demographics to trigger automated personalized campaigns as a part of their deep rooted account based marketing strategy. This is automation in its most powerful form.

Though any good applicant tracking system (ATS) will be capable of basic segmentation, turning this raw data into actionable intelligence requires the expertise of a recruitment marketing agency to provide applicants with an engaging, professional hiring experience that keeps them on board from day one.

There is nothing new about account based marketing. In fact it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation services and personalization, the execution of account based marketing services is easier, measurable and no longer labour-intensive.nnBut as with most big things that are part of our daily lives,…

B2B organisations tend to have long,rnconvoluted sales cycles that require  therninvolvement of multiple key influencers to arrive at a purchase decision onrnbehalf of their company. This process...

According to a marketing automation specialist, email automation is one of the most successful digital marketing strategies even today which is why it is crucial to improve an organization's email deliverability- the overall health of a sender’s email including delivery rates, inbox rates, click rates, perceived email channel health, and ROI from email — amongst others.

Just like with inbound marketing, prospects are segmented into buyer personas- a fictionalized representation of your ideal buyers which marketers can use to more effectively target their content- the very same principles apply in inbound recruitment marketing as well. Crafting candidate personas here will help you guide your recruitment marketing automation strategy towards prospective candidates more effectively.

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To identify the key decision makers of your industry and establish the right touch points at the very beginning of your sales cycle, make use of Account Based Marketing Services to streamline this process.

For every B2B marketing agency, setting up a lead scoring marketing automation tool requires a slew of guesses and assumptions on what attributes indicate a lead is positively or negatively inclined to make a purchase. Every company or business is different. Nailing down a single formula that works for all can be highly inaccurate. A one-size-fits-all model ignores the criteria that make your organisation unique.

Unbeknownst to many, the road to success in account based marketing can be fraught with inherent challenges and obstacles that every B2B marketing agency has to overcome.

Professional recruiters know that working hard will only get you so far and committing yourself to content marketing will give you a leg up over some of your competitors but won’t necessarily make you stand out if you’re using the same tactics as everyone else. So, here’s a few ideas for recruitment marketing that can help your agency get an edge over competitors-

Account based marketing services align your sales and marketing efforts, generate a higher ROI and increase business revenue. Realistically, the investment made in account-based marketing delivers either the same ROI, somewhat higher or significantly higher returns when compared to other marketing initiatives.

Isn’t marketing much easier when you know exactly which companies to target and what marketing messages to deliver that would resonate with them the most? That’s the dream. Given that we don’t live in a perfect world, we do live in one where inbound marketing and account based marketing exist. But when the two strategies converge, this dream can become a reality. To begin with the basics, inbound marketing creates SEO-optimized content that attracts, delights and converts customers doling out information that’s…

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A great campaign idea is hard to come by, especially in B2B Marketing, even if they are well-spun strategies woven by experts over a generous course of time. But is it a kick-ass idea or an eye-wat…

Here’s where the need for a good recruitment marketing agency strategy arises, in order to position yourself as the first choice for the candidates you are targeting. So, here’s a few things to keep in mind when you go about building that strategy:

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