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Your Current Lead Scoring System Is Broken ext-5706424.livejournal.comban site

For every B2B marketing agency, setting up a lead scoring marketing automation tool requires a slew of guesses and assumptions on what attributes indicate a lead is positively or negatively inclined to make a purchase. Every company or business is different. Nailing down a single formula that works for all can be highly inaccurate. A one-size-fits-all model ignores the criteria that make your organisation unique.
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