There is nothing new about account based marketing. In fact it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation services and personalization, the execution of account based marketing services is easier, measurable and no longer labour-intensive.nnBut as with most big things that are part of our daily lives,…