When it comes to marketing, businesses focus on the senses to appeal to customers. Items are organized in aesthetically pleasing ways with décor tailored to create a certain mood or theme. Music makes for a fun, enjoyable atmosphere and usually there are samples out for people to touch or even taste, depending on the type of business. However, one of the biggest aspects of marketing that is oftentimes overlooked is scent. The customer journey details the full customer experience from the idea of shopping and brand recognition to entering the store, browsing for an item, making the purchase, bringing it home to enjoy and recalling the overall experience as favorable. This overall business imprint with consumers is important and you definitely want to make it indelible. Scent marketing for business is a huge part of that. Making an Impression A lot of effort and attention are given to the visuals of a store from the display and furniture to the art hanging on the walls. But before anyone even notices the appearance of the business, they notice the way it smells. Having a pleasant aroma upon entry into your establishment will immediately amp up the appearance of your company’s quality as well as the goods/services being offered within. Setting the Mood The reason scent is so profound is that it hits a part of our brain that triggers memory. It’s why coconut and tropical smells make us think of the beach or sweet aromas have us imagining sugary confections – our recollections are associated with those fragrances. The best way to put your customer in the mood to purchase is offer them scents that trigger those memories and put their mind toward wanting to make that memory into something tangible. Who wants to just smell a cupcake when you can eat one? Why remember the beach when you can buy a bathing suit and visit one? Branding Smells not only make us delve into our past experiences, but also help in creating new ones. If you have a certain aroma in your store every time your customers come in, they will eventually associate that smell with your brand. At Aroma Retail, we currently feature over two dozen resorts who have their own unique fragrances, so their customers know them as soon as they take that first breath. We offer over seventy fragrances to cater to whatever you need for scent marketing for your business. You can encourage a mood with our Mood Collection where you can instill confidence or encourage comfort or even help with meditation. The Places Collection is perfect for getting your customer in the mood for whatever good or service you sell with aromas that range from flower shops to luxury spas and bookshops to country clubs and coffee shops to everything in between. Or if you are a seasonal retailer, get your customers in the spirit with our Seasonal Collection. And don’t overlook our Resort Collection with fragrances so wonderful, clients will want to keep coming back and relieve memorable vacations. As you are working on your marketing plan this year, make sure you don’t forget scent marketing for business and hit all the senses for the optimal customer experience that will keep consumers coming back.