When it comes to marketing, businesses focus on the senses to appeal to customers. Items are organized in aesthetically pleasing ways with décor tailored to create a certain mood or theme. Music makes for a fun, enjoyable atmosphere and usually there are samples out for people to touch or even taste, depending on the type of business. However, one of the biggest aspects of marketing that is oftentimes overlooked is scent. The customer journey details the full customer experience from the idea of shopping and brand recognition to entering the store, browsing for an item, making the purchase, bringing it home to enjoy and recalling the overall experience as favorable. This overall business imprint with consumers is important and you definitely want to make it indelible. Scent marketing for business is a huge part of that. Making an Impression A lot of effort and attention are given to the visuals of a store from the display and furniture to the art hanging on the walls. But bef