Right marketing platforms can make a big difference in how well a brand does online and how it connects with its intended audience.

Brands are investing resources to cater to their customer’s needs. Hence, they must understand how personalization metrics contribute to their success.

Advertisers are adopting new marketing tools as more audiences shift from standard TV to streaming services. Advertisers are adopting new marketing tools as more audiences shift from standard TV to streaming services. This has led to notable changes in the adoption of Connected TV (CTV) ads. These CTV ads are proving effective mainly because of the popularity of streaming platforms and smart TVs.

User-generated content (UGC) can be found all over the internet, from customer reviews to images on social media. Brands are using this content increasingly on their eCommerce websites to build trust within the community and help reach new potential customers.

A MarTech (Marketing Technology) manager plays a crucial role in integrating and managing the technology stack that supports marketing activities.

Customer Data Platform (CDP) projects can often fail to meet expectations due to a variety of complex factors. One of the primary reasons is the sheer scope and ambition of these initiatives — CDPs are designed to unify and centralize a company’s entire customer data ecosystem, which inherently involves integrating numerous disparate data sources, systems, and technologies across the organization. This level of technical complexity can quickly become unwieldy, especially if proper planning, scoping, and project management practices are not rigorously followed. Another common pitfall is a lack of organizational alignment and buy-in — CDPs require cooperation and collaboration across siloed business units, data teams, and marketing/sales functions, but getting everyone on the same page about goals, data governance, and usage can be a major challenge. There are also often underestimations of the resources, skills, and ongoing maintenance required to properly implement and operate a

VR transforms experiential marketing by offering unparalleled engagement, interactivity, and creativity. As technology continues to advance, VR's role in marketing is likely to expand, offering even more innovative ways for brands to connect with their audiences.

Learn why marketers should consider website redesigning, the difference between a redesign and a refresh, and the strategic reasons behind redesigning

"MadTech" is a portmanteau of "Marketing" and "Advertising" combined with "Technology." It's a term that encapsulates the transformative impact of technology on traditional marketing and advertising practices. In the digital age, MadTech is revolutionizing how businesses engage with consumers, leveraging data-driven insights and advanced technologies to deliver more personalized and targeted campaigns. The article highlights several key ways in which MadTech is reshaping the future of marketing and advertising: Data-Driven Insights: MadTech enables marketers to gather and analyze vast amounts of data from various sources, including social media, websites, and consumer interactions. By harnessing the power of big data and analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends, allowing for more effective targeting and personalized messaging. AI and Automation: Artificial Intelligence (AI) plays a centra

Unlock potent strategies for maximizing ROI via event marketing. Learn key tactics to drive success and boost your business growth now!

Unreal Engine stands as an immensely potent game engine. Plugins play a crucial role in it to extend its features for developers. Here are the top selections. Epic Games incorporates successful plugins directly into new engine updates as time progresses. While the ideal scenario involves integrating all features, plugins also contribute to the ongoing development of Unreal.

For B2B companies, customers are one of the biggest assets that increase revenues. Companies should have strong customer retention strategies.

2024 presents an exciting opportunity for involvement in game development. Powerful game engines like Unreal and Unity are available for game developers.

Having right Mac developer tools effectively supports development workflow- whether designing user interfaces or building apps.

With the key front-end and back-end development trends, developers can create modern and effective websites that align with user demands.

Discover effective B2B content syndication strategies to supercharge lead generation. Reach your target audience and drive conversions.

Customer advocacy harnesses the power of satisfied customers to amplify brand messages, build trust, and influence the buyer's journey

Discover proven strategies to build a powerful B2B lead generation funnel and drive business growth. Maximize conversions and boost sales.

AI and chatbots-based B2B demand generation platform enables businesses to automate lead capture, qualification & nurturing for improved ROI